| |
 |
~{F7EF4sJ&~} |
|
|
| ~{!$~} |
The purpose of price is not to recover costs, but to capture the value of the brands in the minds of consumers. |
| Akio Morita, Founder, Sony |
|
| ~{!$~} |
The way we made money in the past was by saving money, by cutting cost. Now we have to make money by spending money, by investing in our brand. |
| Eric Yu, CFO, BenQ |
|
| ~{!$~} |
Marketing is more about sensing people~{!/~}s unfulfilled needs and create new and attractive solutions rather than just selling product. |
| Philip Kotler, Professor, Kellogg School of Management |
|
| ~{!$~} |
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike. |
| Al Ries, Author, ~{!0~}22 Immutable Laws of Branding~{!1~} |
|
| ~{!$~} |
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. |
| David Ogilvy, the founder of Ogilvy & Mather |
|
| ~{!$~} |
Your premium brand had better be delivering something special, or it's not going to get the business. |
| Warren Buffet, CEO, Berkshire Hathaway |
|
| ~{!$~} |
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. |
| Peter F. Drucker, Management Master |
|
| ~{!$~} |
Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program. |
| Timm F. Crull, Chairman & CEO, Nestle |
|
| ~{!$~} |
A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. |
| Michael Eisner, CEO, Disney |
|
| ~{!$~} |
One of the biggest responsibilities of management is to look after the corporate DNA~{!*~}BRAND. |
| Andrew Rolfe, CEO, Pret A Manger |
|
|
|
|
|
